Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction
| Author: | Matthias Baum, Marina Schäfer, Rüdiger Kabst |
|---|---|
| URL: | https://onlinelibrary.wiley.com/doi/10.1002/hrm.21652 |
| DOI: | https://doi.org/10.1002/hrm.21652 |
| ISSN: | 1099-050X |
| Journal: | Human Resource Management |
| Publisher: | Wiley |
| Document Type: | Research Article |
| Language: | English |
| Date of first Publication: | 2015/01/24 |
| Release Date: | 2025/08/18 |
| Volume: | 55 |
| Issue: | 1 |
| Page Number: | 18 |
| First Page: | 7 |
| Last Page: | 24 |
| Faculties / Organisational entities: | RPTU in Kaiserslautern / Fachbereich Wirtschaftswissenschaften / Entrepreneurship |
| Open access state: | Closed Access |
| RPTU: | Kaiserslautern |
| Created at the RPTU: | Yes |